Personal relations and digital marketing didn’t have
anything to do with each other once. But since marketing trends have become
more influenced by behaviors, an overlap between both these disciplines has
expressed its happening loud and clear. With that said, we can assume with a warranty
that an overlapping of PR and SEO is just a matter of very short time. Hence,
the ideas regarding how to work on both these aspects in the most profitable
way are worth discussing in this short note.
There are different ways we can integrate PR and SEO to make
the marketing process more effective.
Educate yourself
If you are an expert in Personal Relations, you can learn
about SEO and vice versa. Combination of content that can leave an impact on
people’s behavior and the SEO factors such as keyword targeting, page rank and
others can surely enhance results of marketing efforts. For this purpose,
experts from both sides will have to have versatile approach.
Renew corporate
structure
To create a marketing strategy that would involve PR and SEO
working collaboratively, you might need to strategize everything all over
again. It may sound harsh but this is the price that you will have to pay in
order to make an effective marketing plan. Erasing everything in this scenario
doesn’t mean that you need to start learning from basics. Of course the basic
knowledge remains the same. You will have to work from the second step that
usually involves making the marketing plan. a successful overlap will guarantee
desired results.
Ensure better
communication
If you can’t afford to revamp corporate structure, you need
to establish better communication and cooperation to integrate PR and SEO.
Better collaboration can be ensured with the help of even a simple weekly
report email. That way, the PR will be able to establish a connection with the
superior of business where SEO team wants to place the link. This type of
teamwork isn’t possible when cooperation between departments isn’t good.
Optimizing PR content
The job of PR team often involves developing the type of
content that could be used to target larger domain for the sake of building
maximum PR connections. This is where SEO fits perfectly. Press releases
developed for the purpose of building PR connections can be optimized using
keywords, image alt tags, anchor texts and other off-page SEO factors to
enhance their approach. Increase in ranking would surely help in obtaining
better results.
Building
relationships
PR teams are good at building relationships with different
businesses and this is what can come handy for Indianapolis SEO team. Sometimes, you may
need to request a superior of a reputable business to place your website’s link
on their website. This process can certainly accelerate if you give those leads
to PR team and let them build relationship. This way, the PR team can request
them for the business link to be placed on their websites.
